Relationship Between Hospital Image With Patient Loyalty In Hospitalized Patients | Gunawan | Jurnal Kesehatan Prima
  1. Home
  2. Vol 14, No 1 (2020)
  3. Gunawan

Relationship Between Hospital Image With Patient Loyalty In Hospitalized Patients

Thalia Elita Gunawan(1*), Putri Permatasari(2), Marina Ery Setiawati(3), Dyah Utari(4)
(1) Universitas Pembangunan "Veteran" Jakarta
(2) Universitas Pembangunan "Veteran" Jakarta
(3) Universitas Pembangunan "Veteran" Jakarta
(4) Universitas Pembangunan "Veteran" Jakarta
(*) Corresponding Author
DOI : 10.32807/jkp.v14i1.271

Abstract

This research was conducted at Hospital X from May to June 2019, which aims to determine the relationship between hospital image and patient loyalty with the hospital image variables studied were Corporate Identity, Physical Environment, Contact Personnel, and Service Offering. This research uses a quantitative analytic research design with a cross-sectional approach. The population in this study was inpatients at Hospital X in May 2019. The sample in this study was 99 respondents, and the sampling technique was purposive sampling. For data analysis, this study uses the chi-square test. The results of this study are there is a relationship between Corporate Identity (company identity) with patient loyalty (p = 0.008), Contact Personnel (service provider) with patient loyalty (p = 0.019), and Service Offering (services provided) with patient loyalty ( p = 0.005). There was no relationship between Physical Environment (patient's physical environment) and patient loyalty (p = 0.710).

Keywords


Hospital Image;Loyalty;Hospitalized Patients

References


Djohan, A. J. (2015). Faktor-Faktor yang Mempengaruhi Loyalitas Pasien Terhadap Pelayanan Kesehatan Ibu dan Anak (KIA) Di Puskesmas Benteng Kota Sukabumi. Jurnal Aplikasi Manajemen, 13(2), 257–271. Diambil dari https://jurnaljam.ub.ac.id/index.php/jam/article/view/767/726

Jannah, M., & Meiranny, A. (2019). Pengaruh Pendampingan OSOC Terhadap Kepuasan Ibu Hamil Trimester III. Jurnal Kesehatan Prima, 13(1), 60–67. Diambil dari http://jkp.poltekkes-mataram.ac.id/index.php/home/article/view/215/114

Kementerian Kesehatan RI. (2010). Menkes Resmikan Wing Privat RSCM Kencana. Diambil 21 April 2019, dari http://www.depkes.go.id/development/site/jkn/index.php?view=print&cid=1068&id=menkes-resmikan-wing-privat-rscm-kencana

Kuntari, B. D., Kumadji, S., & Hidayat, K. (2016). Pengaruh Kualitas Pelayanan Terhadap Kepuasan dan Loyalitas Pelanggan (Survei Pada Pelanggan Bengkel PT Astra International Tbk – Daihatsu Malang). Jurnal Administrasi Bisnis (JAB)|Vol, 36(1), 196–202. Diambil dari https://media.neliti.com/media/publications/87117-ID-pengaruh-kualitas-pelayanan-terhadap-kep.pdf

Nuryani, N., Ismail, N., & Abdullah, A. (2017). Loyalitas Pasien terhadap Kualitas Pelayanan di Rumah Sakit Kabupaten Pidie. Jukema (Jurnal Kesehatan Masyarakat Aceh), 3(1), 170–176. Diambil dari http://www.ejournal.unmuha.ac.id/index.php/JKMA/article/view/618/75

Roberto, & Sutrisna, E. (2019). Pengaruh Citra Perusahaan dan Relationship Marketing Terhadap Loyalitas Pelanggan pada Grand Hawaii Hotel Pekanbaru. JOM FISIP, 6(1), 1–15. Diambil dari https://jom.unri.ac.id/index.php/JOMFSIP/article/download/23225/22486

Rusmin, M., Bujawati, E., Nildawati, & Ashar, A. (2017). Analisis Hubungan Antara Brand Image (Citra Merek) Dengan Pemanfaatan Layanan Rawat Inap Rumah Sakit Umum Swasta di Kota Makassar. Al-Sihah Public Health Science Journal, 9(2), 174–186. Diambil dari http://garuda.ristekdikti.go.id/journal/article/782715

Sewow, C. C., Rattu, J. A. M., & Porotuo, J. (2018). Faktor - Faktor yang Berhubungan dengan Loyalitas Pasien Pelayanan Rawat Jalan Di Rumah Sakit Cantia Tompaso Baru. Paradigma, 6(2). Diambil dari http://ejournalhealth.com/index.php/paradigma/article/view/852/835

Trimanah. (2012). Reputasi dalam Kerangka Kerja Public Relations. Jurnal Ilmiah Komunikasi MAKNA, Vol. 3(1), 92–102. Diambil dari http://jurnal.unissula.ac.id/index.php/makna/article/view/117/93

Trisnantoro, L. (2018). Memahami Penggunaan Ilmu Ekonomi dalam Manajemen Rumah Sakit. Yogyakarta: Gadjah Mada University Press.

Trisnantoro, L., & Listyani, E. (2018). Jumlah RS di Indonesia Pertumbuhan RS Publik. Diambil dari https://www.persi.or.id/images/2017/litbang/rsindonesia418.pdf

Virvilaite, R., & Daubaraite, U. (2011). Corporate Social Responsibility in Forming Corporate Image. Engineering Economics, 22(5), 534–543. https://doi.org/10.5755/j01.ee.22.5.972

Widadi, R. H. S., & Wadji, F. (2015). Faktor-Faktor yang Berpengaruh pada Loyalitas Pelanggan Klinik Saraf Rumah Sakit Jiwa Daerah Dr. R.M. Soedjarwadi. Jurnal Manajemen DayaSaing, 17(1), 28–37. Diambil dari http://journals.ums.ac.id/index.php/dayasaing/article/view/2270/1540

Yulistia, Razak, A., & Haeruddin. (2017). Pengaruh Kualitas Layanan dan Citra Terhadap Kepuasan dan Minat Kembali untuk Memanfaatkan Pelayanan Di Instalasi Rawat Inap Rumah Sakit Umum Daerah Haji Makassar Tahun 2017. Jurnal Ilmiah Kesehatan Diagnosis, 11(4), 429–433. Diambil dari http://ejournal.stikesnh.ac.id/index.php/jikd/article/view/249/139

Yunida, M. E., & Wijaya, T. (2016). Pengaruh Citra Rumah Sakit dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Di Rumah Sakit Amal Sehat Wonogiri. Jurnal Manajemen Bisnis Indonesia (JMBI), 5(3), 287–297. Diambil dari http://journal.student.uny.ac.id/ojs/index.php/jmbi/article/view/5032


Article Statistic

Abstract view : 988 times
PDF views : 298 times

Dimensions Metrics

How To Cite This :

Refbacks

  • There are currently no refbacks.


Copyright (c) 2020 Jurnal Kesehatan Prima

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.